Oddes: From Online Store to Lead Machine
Redesigning a solar battery store to bring in enquiries, not cart orders.
Client
Oddes (Leadflix AB)
My role
Design and Build
Tools
Figma, Framer
Tools
Figma, Framer
Type
E-commerce to Lead Gen
Link
The Problem
Oddes sold solar batteries through an online store. But solar batteries are not something people buy with one click. The old site was built for checkout, not for conversations. It needed to bring in real enquiries.
What I Did
I redesigned the whole site to turn visitors into leads. I designed it in Figma and built it in Framer. Here is what changed:
New layout. The page now guides visitors step by step toward one action.
Clearer CTAs. Every section points to the next step, so no one is left guessing.
Trust sections. Solar is a big purchase, so I added proof and reassurance where people need it.
Shorter forms. Fewer fields, so more people finish them.
The Result
The new site now works as a lead generation site instead of a store. Oscar, the client, was happy with the work and said I have a strong understanding of CRO.
Is Your Website Not Bringing You Customers?
Tell me about your business and what is not working on your website. I will tell you honestly what to fix first, and whether I am the right person to help.